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How to create a personal website: a step-by-step guide

When was the last time you looked for someone online? It could be on Google, Facebook or any other social media platform. Anyway, it's safe to say it probably wasn't that long ago.

How you present yourself online is very important these days. Whether you're applying for a new job, advancing your career, or just want to share your story with the world, creating a website will help you establish yourself as a professional in your industry. And because your online presence has a huge impact on how people perceive you, the key is to do it right.

To put you on the path to professional success, this step-by-step guide will show you how to create a personal website from scratch, covering everything from defining your message to improving your design.

How to create a personal website in 9 steps:

Define your message

Looking for inspiration

Choose a template

Add your own content

Customize your design

Make sure you are mobile friendly

Optimize for SEO

Get a second opinion

Promote your site

01. Define your message

First and foremost, ask yourself why you are creating a personal website. When you define your goals, you can find out everything else, e.g. For example, what content to include and how to structure your site to suit your goals.

To help you focus your internal search, here are some questions to consider before creating your website:

How do I want my coworkers, potential employees, and potential employers to see me?

What skills or qualities do I have that sets me apart from others in my field?

What do I expect from my personal website?

Take the time to review these questions as they will serve as a guide once you actually start building your website. In fact, your answers are the foundation of your personal branding - what sets you apart. A clear brand identity ensures a cohesive and discreet message across all your online assets.

02. Find inspiration

Before creating your personal website, surf the internet for inspiration. You can search for people in the industry you admire to see what content they share on their sites. We also recommend checking out these professionally designed personal website examples, as well as these portfolio and resume website templates.

When looking for inspiration, pay attention to the website design and the content itself. Is there a specific layout that might also work for your website? Did they add a strong mission? Maybe you noticed a color scheme that matches your personal brand?

Record your findings and save the appropriate screenshots in a folder. That way you can refer to them when building your website.

03. Choose a template

After exploring various personal websites, you will have a better idea of ​​what type of website you want to create. To narrow it down and get you on the right track, you can take a look at this designer's personal website template. Not only do they allow you to create a personal website for free, but you can also customize the design and focus on the content itself, while ensuring a positive user experience and optimal website navigation.

Ideally, you should choose a template that already fits your personal style and content needs. Consider whether you are building a one-page or multi-page website and choose a template that meets those needs.

04. Add your own content

At this stage you should have a clear idea of ​​why you are building a personal website. Now that you've chosen a template to get started with, it's time to think about how.

While some things are best done quickly, building a website from scratch is not one of them. Before you dive into web design, determine what content your personal website needs.

Take a pen and paper and make a list of all the content that should be on your website. This depends on your area of ​​expertise and the type of website you are building. However, here are some elements that should be included on almost every personal website:

Home Page: Your home page is probably the first page on your website that a visitor sees. To make a positive first impression, try to perfect your homepage design. Communicate clearly who you are and what you do with a strong mission and an attractive design.

Bio: Your Bio can be a short personal introduction on the home page, or you can create your own About Us page. Your bio should highlight your professional history, but don't be afraid to express your unique personality by sharing additional hobbies and interests. If you are creating a resume website, consider adding a downloadable version of your resume.

Your Best Jobs: Your personal website can serve as an online portfolio that showcases your work. Alternatively, you can insert sample work and link to an external site. Be sure to organize your portfolio so that you only share the parts you are most proud of.

Even if you don't work in a visual field like design or photography, you can find ways to showcase your work online. For example, if you're in marketing, share the stories behind your most successful campaigns, highlighting your role and its bottom line. If you are a journalist, credit the publications you write and link to your articles.

Images and Videos: Even if you don't want to create an illustration or an artist portfolio website, visual aids are always a good idea. Including your photos will create a more personal atmosphere and make you seem relatable. For an extra touch of professionalism, consider including a picture or video of yourself at work. This could be anything from you speaking at a conference, acting on stage, creating an actor website, sitting at your desk in an office setting, etc.

Blog: Creating a blog is a great way to share knowledge and provide valuable information about your field. It will also demonstrate your level of experience and writing skills to potential employers. You can write about anything from industry updates to obstacles you've personally experienced in your career and more. Check out this blog idea for lots of inspirational content.

References: Adding quotes from people you've worked with in the past is a great way to showcase your expertise and add credibility. Try to encourage people to write meaningful testimonials that highlight certain qualities about you, rather than just emphasizing how great you are. While this may be true, bragging too much can sound wrong and counterproductive to what you are trying to achieve.

Contact: If your site visitors can't reach you, all your hard work will be in vain. Include all relevant contact information in a prominent place and add a social bar with links to platforms like LinkedIn and YouTube.

Once all your content is ready, add the relevant pages to your website. Connect everything to a website menu that allows visitors to navigate your pages smoothly.

05. Customize your design

The design of your website is as important as the content itself. If it doesn't look right, visitors will most likely leave your website without giving your valuable content a second chance.

In addition to choosing an expertly designed template that fits you and your personal brand identity, make sure your website has a clear visual language. That means every part of your site, from your call-to-action buttons to your footer, must be consistent in tone and style. Here are points to consider:

Color Scheme: Color has a huge impact on mood and tone. Look at color psychology to choose a color choice that evokes the right feelings. Are you dynamic and full of energy? Casual and demanding? To try different combinations and ensure an aesthetically pleasing result, use an online color palette generator.

Font Choices: Like color, typography plays a role in conveying different moods and feelings. To choose the best font for your website, take inspiration from other websites and get a feel for what type of font suits your brand. Wix resume website templates now come complete with complex font pairs.

Website layout: Ideally, you've chosen a template that fits your content, so you don't have to adjust the layout of each page too much. Explore the most popular website layouts and adopt the one that best suits your content.

For example, a split-screen layout might allow you to share an image along with text at the top of your site's home page. Or, if your website is highly visual, a full-screen image layout might be a better fit for you as it places the spotlight on the images you choose.

Logo: Your logo is an important part of your brand. If you don't already have one, we recommend creating your own logo and adding it to strategic places on your website, e.g. B. in the website menu.

06. Make sure you are mobile friendly

With more and more internet traffic coming from mobile phones, the best websites should look flawless on any device. Since Google introduced mobile-first indexing, search engine results have ranked websites primarily based on their mobile version.

When you create a website with Wix, the mobile editor automatically optimizes your design for desktop and mobile. If you want to make more changes, you can change the theme and make sure your text is still readable and visitors can easily navigate your personal site.

When you build your website with Editor X, Wix's advanced build platform, you have complete control over breakpoints. This means you can view and design your website in any viewport size, using intuitive drag and drop on a flexible new canvas.

07. Optimize for SEO

There are many ways to promote your website, from social media to email marketing tools. However, preparing your website for search engines is something you can and should do in the early stages of creating your personal website.

There are a number of search engine optimization (SEO) tips that can help you improve your search engine rankings. For example, you should find the right keywords for your website and focus them on all your written content, and choose a domain name that shows Google what your website is about.

To make sure you have all your basics covered, we recommend using Wix SEO Wiz. From writing alternative text for your images to indexing your site on Google, this tool will guide you through a customized SEO plan. You'll gain an understanding of how each step can help drive traffic to your site and a clear explanation of how to do it.

08. Get a second opinion

Once you've reached this stage, check your site to make sure everything is loading properly and there are no typos or broken links. While you may already have a comprehensive and impressive personal website, sometimes even the best website designers need extra attention. If you ask a trusted colleague or friend to review your site, you can take it to the next level.

Maybe you could improve your bio, write a more meaningful mission statement, or incorporate some animation into your website design. Getting feedback isn't always easy, but you have to get out of your ego and approach criticism with an open mind. Once you've made some adjustments and you're happy with the end result, it's finally time to hit the publish button.

09. Promote your website

After all your hard work, your personal website is up and running. But you don't want it to just disappear and sit around alone in the online world. Apart from optimizing your website for SEO, there are many effective ways to promote your website for free. Here are some techniques to get more attention to your website:

Take advantage of the power of social media marketing by sharing your website on your social channels. You can link to your website on your profile and update your friends and followers by posting about your new creations.

Use email marketing to create valuable newsletters to send to your subscribers. You can tell them about new blog posts, subscribe to them to talks you give, or send them links to inspirational articles or talks you hear from industry leaders.

Add links to your website and social channels to your email signature. This simple online advertising technique means that every email you send automatically includes this link, increasing the likelihood that people will reach your site.

Connect not only with blogs, but also with other bloggers in your industry and offer to write guest posts for each other. This win-win situation can help both parties get more attention and direct potential customers to your personal website.

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